Friday, 5 October 2012

Facebook surpasses one billion users as it tempts new markets



Here we go company which was launched in 2004, is now looking towards emerging markets to build its user base further. They entered market saying we are into social networking, is no more into that and they more into money  and data solutions for many small business a small glance how we contributing this business to grow more and more.

It’s Huge….
The company said that those billion users were to date responsible for 1.13 trillion "likes", 219 billion photos and 17 billion location check-ins.
And the best part is We Asians stands in Front in the queue and top the Board with 258 Million Users, INDIA being the top of that, but no wonder in that.

Apart from all this is our Information is secure??
 "There's no doubt that Facebook is sitting on a potential goldmine of customer data,"
But that goldmine can also be a minefield. We know that Facebook, despite its claims to the contrary, constantly pushes the boundaries of what's seen as acceptable in regards to data privacy.

still Sustained growth is seen as crucial if Facebook is to maintain its value - the company has seen its share price drop to about $22 from a starting price of $38 which is massive. 


Asia
Biggest market: India

258m Facebook users


In Asia, Facebook faces a mixture of hope and hurdles. 

The company says it is 'watching and waiting' on whether to launch in China, perhaps put off by Google's faltered attempts in the region, as well as already well-established, already popular competitors such as RenRen or the Twitter-like Sina Weibo. 

India is the region's stand-out success - it holds an audience of almost 60 million, Facebook's third biggest country globally. However, this type of success comes at a price. The region is notorious for being the birth place of much of the service's spam and 'fake' activity.


And to be very precise Google is the God father for FACEBOOK, android app what they invented made 600 million people to use Facebook in their mobile phones till and i am one among them.
 






America238m Facebook users
Biggest market: 
Biggest market: US

Facebook's place of birth is naturally its biggest market.

But shareholders, and Facebook itself, are beginning to question its potential to monetise - particularly when it comes to mobile. On the financial markets, Facebook has seemingly found itself with the tech world's weight of expectation on its shoulders.

Share price drops to below $20 from a starting point of $38 provoke worry - even from Mark Zuckerberg himself, who recently admitted the slump had affected staff morale.


Europe

   

       243m Facebook users
       Biggest market: 
UK

Facebook's big challenge in Europe is Russia.

So much so, it was in Moscow, after meeting the prime minister, that Mark Zuckerberg made his first ever live TV talkshow appearance. He later visited a gathering of hackers and coders who were being encouraged to build on the Facebook platform. The competition in this region comes from the likes of VKontakte, which is far in the lead with an estimated userbase of almost 300 million.

In other countries, privacy remains a high concern - with both the European Union and and regulators in Ireland (where Facebook's Europe HQ is situated) keeping a close watch.

Australia & Oceania15m Facebook users
Biggest market: 
Biggest market: Australia

A small but significant market for Facebook, Australia and its neighbours present the company with similar challenges to those found in North America and Europe.

Local laws could see the service adapted in the area - such as a recent ruling which saw the country's advertising standards authority say companies were responsible for any incorrect statements about products posted onto fan pages.

Facebook's presence in the country is primarily around selling advertising, a tactic which appears to be paying off. Local brands rank highly among the pages most engaged with.

 Africa48m Facebook users
Biggest market: 
Biggest market: Egypt


Where Asia provides political challenges, Facebook's challenge in Africa is one of technology.

It’s a region where connectivity is patchy and slow and technology, for those who can get it, can be outdated. Yet, in other areas, the region is remarkably mature. Many Africans use mobile payment as their primary way of spending and earning cash - a trend the wider world is slow to follow up on. Facebook has launched a range of tools designed to capitalise on this.

The main effort being Facebook for Every Phone, an initiative that strips down the network so it can run on even the most basic of handsets.


Africa48m Facebook users
Biggest market: 
Biggest market: Egypt

Where Asia provides political challenges, Facebook's challenge in Africa is one of technology.

It’s a region where connectivity is patchy and slow and technology, for those who can get it, can be outdated. Yet, in other areas, the region is remarkably mature. Many Africans use mobile payment as their primary way of spending and earning cash - a trend the wider world is slow to follow up on. Facebook has launched a range of tools designed to capitalise on this.

The main effort being Facebook for Every Phone, an initiative that strips down the network so it can run on even the most basic of handsets.


Whatever people say we don’t stop using FaCeBoOk, because it has become more than PET to all of us, Cheers to all FB users...






Monday, 30 May 2011

Social media in Today’s society


Many people think that social media includes only Facebook, Orkut and Twitter, but apart from that QQ, LinkedIn, MySpace, RSS, Yahoo,Google, YouTube and many others are part of Social media. Social media is a growing trend among youngsters it helps people to be connected and share the information, message spread through this means will reach the target audience in short span and will be an innovative opportunity to have  ‘viral marketing’ that is word of mouth.
Moving further, most of the company uses LinkedIn and twitter to hire their employees and as a mode of internal communication in business organisation. Company such as eBay, Amazon and other online seller use Facebook and YouTube as their means of communication. If social network was a country it would have been in third position followed by United States of America, and these networks are designed in such a way that it should attract all the age groups and segments.
Nowadays even universities have changed and adopted the technological advancement and stopped distributing E-mail accounts to students, instead that they are issuing iPads, E-readers and Tablets to learn things in much attractive and colourful structure. You tube is considered world’s second largest search engine and good marketing channel, 90% of people skip there TV adverts. But in you tube people has to watch the advertisement at any cost to enjoy the benefits of videos they are interested in. social media has overtaken even news channels where interesting and hot news about all sectors will be updated by one or other person in world using Facebook or twitter, by this internet access will grow from 55% to 90% in 2012 and by which society will experience increased productivity and faster routine.


Transformation from E-commerce to M-commerce

Journey of mobile started as a mode of communication between one person to person, but now scenario has changed and has become mode of business. M-commerce has become bonus advantage to all businesses to expand the connectivity and increase the segments furthermore; especially online buyer will be benefited by this technology. But when we analyse in broader sense M- commerce has become a threat to E-commerce. Emerging technology behind M-commerce is based on mobile internet, Wireless Application Protocol (WAP).

A recent survey shows that 70 to 75 % of people in UK use internet to buy goods and services, by which we can understand that developed country such as UK and other countries sales depends on good internet service. As technology is growing people want everything to be faster, compact and interesting, as result of that advancement in M-commerce application have made many online sellers such as eBay, Amazon, Arogs to perform well in market and this companies considers M-commerce as opportunity to survive in market for more number of days. Below figures gives us clearly idea about people mind set towards M-commerce and the usage.

                         Figure.1

                                                             Source: http://blog.names.co.uk/author/mike-brunt/
                       Figure 2



When we dig things even further using M-commerce to business will not only save time or money, it saves data energy in tons and this will be an innovative platform to reduce the energy and increase the productivity in order to meet future demand. Generally M-commerce transactions are considered as safest transactions where people will be notified every time they transact. So we can conclude that M-commerce will be a good marketing and business opportunity for online seller and buyers.                                                                              



Monday, 23 May 2011

Revolution in M-Commerce, to serve people even more faster !


Another advanced technology for Shoppers,carrying money to shopping has become old fashion, Debit and credit card was the trend in recent years. But now it’s time to “MOBILE DIGITAL WALLET”.

This is an Innovation in Business world, which help customers to pay for Purchases via their own mobile phones, by this technology customers will have safe and more relaxed shopping in 21st century. Currently this system is Launched in UK, and rapidly spreading across Europe. Using this system is as simple as that just by scanning the phone over machine is enough to pay the bill using National field communication (NFC) data transmission. The application will be connected to bank account so that crediting the account is every easy and fast, the mode of transaction is purely based on internet service.

Currently this service is available in 50000 outlets across United Kingdom, in collaboration with Orange and Barclays as an introduction to the market. And interesting thing about this service is customer can use upto £15 of transaction, and this application will help customer in spending less and having track in their day to day expenses and it is considered as one of the safest mode of transactions, since all the transaction includes customer conformation and password as mode of security  . Quick tap’s marketing strategy was an added advantage to this system; the target audience were MacDonald’s, Boots, Eat and subway. In this retail outlets many customer will purchase around £15, its shows Quick tap’s strong research in market to whom to and what to target to increase their productivity to attain profit.

Adding to this, Quick tap is an application which can be used in public transportation such as Buses, Train, Taxi’s and Tube’s which will be a good marketing opportunity to expand its service and expand their business in large scale.

Saturday, 7 May 2011

Tablet PC’s-Revolution in Electronics Industry !

It’s time to move on from PC’s, laptop’s, palmtop’s, mobiles to 21st century new Innovation Gadget called TABLETS (PC’s), which comes with all the applications what computers have and has become greatest threat to computer and Smartphone sales in industry. In fact this Gadget is more advanced version and includes all the upgrade version of software’s and it comes in all the sizes from 5 inches to 30. This Gadget has attracted many younger generation since it works with exceptional software such as Android and Windows which contains tons and tons of  application other unique feature is it is portable easily which is much needed for this busy world.
A million Pound question now is-will the PC’s and Laptops be in market or not. A small survey was conducted by Accenture with 8000 respondents in 2011 January, including  Brazil, China, India, Russia, France, Germany, Japan and the United States of America in order to explore more information and clarity about TABLET pc’s, demand in the market and buyers behaviour towards Electronic Gadgets which is very interesting. According to the survey 17 % of respondent have planned to buy PC’s, but this is 36 % less when compared to 2010. This tells us in brief that buyer has started moving towards other substitutes in the market. In addition to that respondents are using more than one Gadget such as ipad, Mobile phones, Smart phones and Tablet PC’s . 


In western countries Apple and Samsung have dominated the market and they hold majority of share in market and they have introduced more Range of Tablet PC’s with much advanced technology. In terms of sales of PC market have still an opportunity, but when we see the same in proactive view point growth for particular product will decline, due to high influence of advanced technology and day to day change in buyers taste and preference will drive TABLET PC’s even more market share.

Sunday, 17 April 2011

Microsoft's Dubbed Version of Google's Innovative Service


Microsoft has come up with the dubbed version of maps by name “STREET SIDE” in contrast to Google’s “STREET VIEW”, with advanced features to be unique in market and to provide service to public. Microsoft has already launched this in US now it is now heading towards EU. Check out this article for more details.