Another advanced technology for Shoppers,carrying money to shopping has become old fashion, Debit and credit card was the trend in recent years. But now it’s time to “MOBILE DIGITAL WALLET”.
This is an Innovation in Business world, which help customers to pay for Purchases via their own mobile phones, by this technology customers will have safe and more relaxed shopping in 21st century. Currently this system is Launched in UK, and rapidly spreading across Europe. Using this system is as simple as that just by scanning the phone over machine is enough to pay the bill using National field communication (NFC) data transmission. The application will be connected to bank account so that crediting the account is every easy and fast, the mode of transaction is purely based on internet service.
Currently this service is available in 50000 outlets across United Kingdom, in collaboration with Orange and Barclays as an introduction to the market. And interesting thing about this service is customer can use upto £15 of transaction, and this application will help customer in spending less and having track in their day to day expenses and it is considered as one of the safest mode of transactions, since all the transaction includes customer conformation and password as mode of security . Quick tap’s marketing strategy was an added advantage to this system; the target audience were MacDonald’s, Boots, Eat and subway. In this retail outlets many customer will purchase around £15, its shows Quick tap’s strong research in market to whom to and what to target to increase their productivity to attain profit.
Adding to this, Quick tap is an application which can be used in public transportation such as Buses, Train, Taxi’s and Tube’s which will be a good marketing opportunity to expand its service and expand their business in large scale.
informative article of M-commerce. This article does not only speak about technology innovation but also informs about their business strategies in market segmentation and their approach in target audience. But this technology will sustain in market if there are more number of internet users in phones.
ReplyDeleteYa your correct, but technology is the buzz word in world, so we can expect this system working without internet support.
ReplyDeleteThank you for your views !
This is an informative article regarding the recent trends in technology. Security is the most important issue for M-Commerce and software developers are developing softwares with major emphasis on many security layers to protect the interest of the consumers.
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