Monday, 30 May 2011

Transformation from E-commerce to M-commerce

Journey of mobile started as a mode of communication between one person to person, but now scenario has changed and has become mode of business. M-commerce has become bonus advantage to all businesses to expand the connectivity and increase the segments furthermore; especially online buyer will be benefited by this technology. But when we analyse in broader sense M- commerce has become a threat to E-commerce. Emerging technology behind M-commerce is based on mobile internet, Wireless Application Protocol (WAP).

A recent survey shows that 70 to 75 % of people in UK use internet to buy goods and services, by which we can understand that developed country such as UK and other countries sales depends on good internet service. As technology is growing people want everything to be faster, compact and interesting, as result of that advancement in M-commerce application have made many online sellers such as eBay, Amazon, Arogs to perform well in market and this companies considers M-commerce as opportunity to survive in market for more number of days. Below figures gives us clearly idea about people mind set towards M-commerce and the usage.

                         Figure.1

                                                             Source: http://blog.names.co.uk/author/mike-brunt/
                       Figure 2



When we dig things even further using M-commerce to business will not only save time or money, it saves data energy in tons and this will be an innovative platform to reduce the energy and increase the productivity in order to meet future demand. Generally M-commerce transactions are considered as safest transactions where people will be notified every time they transact. So we can conclude that M-commerce will be a good marketing and business opportunity for online seller and buyers.                                                                              



1 comment:

  1. Great information about M-Commerce its going to change life of millions.

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