Social media in Today’s society

Many people think that social media includes only Facebook, Orkut and Twitter, but apart from that QQ, LinkedIn, MySpace, RSS, Yahoo,Google, YouTube and many others are part of Social media. Social media is a growing trend among youngsters it helps people to be connected and share the information, message spread through this means will reach the target audience in short span and will be an innovative opportunity to have  ‘viral marketing’ that is word of mouth.

Moving further, most of the company uses LinkedIn and twitter to hire their employees and as a mode of internal communication in business organisation. Company such as eBay, Amazon and other online seller use Facebook and YouTube as their means of communication. If social network was a country it would have been in third position followed by United States of America, and these networks are designed in such a way that it should attract all the age groups and segments.

Nowadays even universities have changed and adopted the technological advancement and stopped distributing E-mail accounts to students, instead that they are issuing iPads, E-readers and Tablets to learn things in much attractive and colourful structure. You tube is considered world’s second largest search engine and good marketing channel, 90% of people skip there TV adverts. But in you tube people has to watch the advertisement at any cost to enjoy the benefits of videos they are interested in. social media has overtaken even news channels where interesting and hot news about all sectors will be updated by one or other person in world using Facebook or twitter, by this internet access will grow from 55% to 90% in 2012 and by which society will experience increased productivity and faster routine.

Transformation from E-commerce to M-commerce

Journey of mobile started as a mode of communication between one person to person, but now scenario has changed and has become mode of business. M-commerce has become bonus advantage to all businesses to expand the connectivity and increase the segments furthermore; especially online buyer will be benefited by this technology. But when we analyse in broader sense M- commerce has become a threat to E-commerce. Emerging technology behind M-commerce is based on mobile internet, Wireless Application Protocol (WAP).

A recent survey shows that 70 to 75 % of people in UK use internet to buy goods and services, by which we can understand that developed country such as UK and other countries sales depends on good internet service. As technology is growing people want everything to be faster, compact and interesting, as result of that advancement in M-commerce application have made many online sellers such as eBay, Amazon, Arogs to perform well in market and this companies considers M-commerce as opportunity to survive in market for more number of days. Below figures gives us clearly idea about people mind set towards M-commerce and the usage.

                         Figure.1

                                                             Source: http://blog.names.co.uk/author/mike-brunt/

                       Figure 2

When we dig things even further using M-commerce to business will not only save time or money, it saves data energy in tons and this will be an innovative platform to reduce the energy and increase the productivity in order to meet future demand. Generally M-commerce transactions are considered as safest transactions where people will be notified every time they transact. So we can conclude that M-commerce will be a good marketing and business opportunity for online seller and buyers.                                                                              

http://www.gs1.org/docs/mobile/GS1_Mobile_Com_Whitepaper.pdf

Revolution in M-Commerce, to serve people even more faster !

Another advanced technology for Shoppers,carrying money to shopping has become old fashion, Debit and credit card was the trend in recent years. But now it’s time to “MOBILE DIGITAL WALLET”.

This is an Innovation in Business world, which help customers to pay for Purchases via their own mobile phones, by this technology customers will have safe and more relaxed shopping in 21^st century. Currently this system is Launched in UK, and rapidly spreading across Europe. Using this system is as simple as that just by scanning the phone over machine is enough to pay the bill using National field communication (NFC) data transmission. The application will be connected to bank account so that crediting the account is every easy and fast, the mode of transaction is purely based on internet service.

Currently this service is available in 50000 outlets across United Kingdom, in collaboration with Orange and Barclays as an introduction to the market. And interesting thing about this service is customer can use upto £15 of transaction, and this application will help customer in spending less and having track in their day to day expenses and it is considered as one of the safest mode of transactions, since all the transaction includes customer conformation and password as mode of security  . Quick tap’s marketing strategy was an added advantage to this system; the target audience were MacDonald’s, Boots, Eat and subway. In this retail outlets many customer will purchase around £15, its shows Quick tap’s strong research in market to whom to and what to target to increase their productivity to attain profit.

Adding to this, Quick tap is an application which can be used in public transportation such as Buses, Train, Taxi’s and Tube’s which will be a good marketing opportunity to expand its service and expand their business in large scale.

http://www.bbc.co.uk/news/technology-13457071 

Tablet PC’s-Revolution in Electronics Industry !

It’s time to move on from PC’s, laptop’s, palmtop’s, mobiles to 21^st century new Innovation Gadget called TABLETS (PC’s), which comes with all the applications what computers have and has become greatest threat to computer and Smartphone sales in industry. In fact this Gadget is more advanced version and includes all the upgrade version of software’s and it comes in all the sizes from 5 inches to 30. This Gadget has attracted many younger generation since it works with exceptional software such as Android and Windows which contains tons and tons of  application other unique feature is it is portable easily which is much needed for this busy world.

A million Pound question now is-will the PC’s and Laptops be in market or not. A small survey was conducted by Accenture with 8000 respondents in 2011 January, including  Brazil, China, India, Russia, France, Germany, Japan and the United States of America in order to explore more information and clarity about TABLET pc’s, demand in the market and buyers behaviour towards Electronic Gadgets which is very interesting. According to the survey 17 % of respondent have planned to buy PC’s, but this is 36 % less when compared to 2010. This tells us in brief that buyer has started moving towards other substitutes in the market. In addition to that respondents are using more than one Gadget such as ipad, Mobile phones, Smart phones and Tablet PC’s . 

In western countries Apple and Samsung have dominated the market and they hold majority of share in market and they have introduced more Range of Tablet PC’s with much advanced technology. In terms of sales of PC market have still an opportunity, but when we see the same in proactive view point growth for particular product will decline, due to high influence of advanced technology and day to day change in buyers taste and preference will drive TABLET PC’s even more market share.

http://newstodaynews.com/the-effect-of-tablet-pc-to-market-share-of-smartphone-laptop-and-personal-pomputer-on-2011-revealed-by-accenture-pollsters/16484